The Desire For Fame In The Context Of Consumption

In recent years mentioned the most red of a word,is the network reds.With the concept of reddish constantly updated,with a variety of reasons,"popular" people,are people agreed as a Network Red.The rise of the Network Reds hows the rich content,the form innovation,the social networking domain widens and so on the characteristic.With the scale and scope of the increase in the size of the network,the emergence of the red network on all walks of life have caused no small impact,some in the entertainment industry under the development of the red on the "star" effect is enormous.Both have similarities and differences,the relationship between the two are inextricably linked to each other can be symbiotic and mutual conversion.Network Red development and star development compared to the new things,is relying on the growth of the Internet.In contrast,the development of the stars has a long history,is now developed into a mature discipline,film and television research is a new paradigm and new areas.Mention the star system,can not bypass the American film industry,Hollywood film witnessed the development of the star system,is undoubtedly a model generated under the mature system.The centuries-old history of the American film industry has contributed to the formation of a perfect star system.In China,there is no "star system" argument,but China never lack the existence of stars,especially for the fans of the film is an objective fact.The development of Chinese stars is later than Hollywood.Regardless of China or Hollywood,the cultivation of their stars are required by the requirements and standards.Ordinary people if not subject to systematic training,it is difficult to become a star,fame is also rare.The Star and Network Red addition to the distinction,there are in common.Both through a variety of ways to attract fans' attention and attention,to achieve the transformation of fame,Network Red economy and the traditional star economy in common,are through a strong individual appeal for the product and brand to win the public more recognition.Network Red economy and the traditional star economy both to attract and mobilize fans of the way consumers are significantly different.In recent years,the line between the red and the traditional star has become more and more dilute.The distance between the star and the Network Red is getting closer,the star actively learn from the way red,the use of network platform and fans interaction.More and more stars are no longer keep away with the audience,they have joined the network broadcast platform,as the previous star guest support in general,Now stars are often guest network video anchor.Star "network red" and the red "star" interaction,intertwined into a new landscape.Whether it is a star economy or net red,their essence is to transform its own value into fan economy.Network Red development momentum faster than the development of traditional stars,the development of red network indicates the arrival of the era of universal entertainment.Correspondingly,the Network Red has been extended to all areas of society,such as "Network Red face" "Network Red anchor" "Network Red marketing" "Network Red economy" "Network Red concept stocks" and so on.The prosperity of the red is just a flash in the pan.