Research On The TV Sports Of The Consumption Era

"TV Sports" is televised sports from the literal interpretation.In other words, in order to create nervous, exciting, carnival, attractive sports TV works, sports TV producer will choose, amplify, tailor, restructure and "hypertext" link sports and its cultural information.TV sports is a kind of sports representation, carefully selected and filtered by television media. It’s a dynamic, generative, variable, random message with the meaning of the text. It’s the TV text guide which will influence the audience to think and understand sports.This paper is based on the research of consumption era context. In the process of discussing sports on TV, the evolution of the culture of consumerism is considered as longitude line, while the production problems and mechanism is considered as latitude line by using the theory of interdisciplinary knowledge to analyze the consumption of TV sports. Starting from the history of the complexes of television and sports, this paper systematically analyses the relationship of TV sports and consumption and its text appeal, pleasure generation mechanism, the culture of consumption behavior, the value of critical and rational reconstruction, etc.The article is divided into three parts which are the introduction, text and epilogue. The main part is composed of six chapters. Through rigorous argument structure, abundant evidence materials, the problem about TV sports spectacle pleasure image will be shown.What is TV sports is deeply analyzed in the introduction part. TV sports is defined respectively from the semantics, syntactics, image science and physical education. The research context that is consumer era of social theory and social characteristics, is elaborated in order to further discuss the evolution of consumerism culture of TV sports. The origin of the topic, the domestic and foreign research situation on the problem of TV sports, as well as the logical starting point, research ideas, methods, innovation and deficiency are all written in this part.The first chapter demonstrates the premise condition of TV sports communication. That is how to develop sports and television which are usually regarded as different social institutional role. With coming the consumer era, how they permeate each other and take advantage of each other are all answered. How to combine with the construction of modern state is fully detailed. How to create the increasingly fragmented and continuous strengthening ecological relationship is fully transcribed at full length in this chapter.The second chapter points out that TV sports dance with the consumption of historical destiny. The relationship and difference between consumer culture and TV sports are analyzed in detail. The macroscopic and general sports study is essentially a kind of consumption culture and its ideology research. TV sports consumption function, especially its function of entertainment and desire to highlight and strengthen in the consumption era, is further discussed. TV sports directly involved in the consumption desire manufacturing problems by bundling advertising is analysed objectively. At the same time, the in-depth analysis of the exchange value realization mechanism of TV sports, in other words, the audience commodities, is well done in this part.In the third chapter, based on media culture and research in relative fields. contextual principles of cultural studies, a comprehensive, systematic and critical analysis is illustrated to explain the mimicry nature of TV sports text production.The cultural mechanism of the meaning regeneration and the pleasure of reproduction is reasoned ulteriorly in order to promote the relationship between TV sports and consumption from a logical point.The fourth chapter comprehensively, systematically explains the pleasure culture operation strategy, which includesidols building, dramatic synergism, violent catharsis, sexy encoding and political consumption etc..In the fifth chapter, the view about the survival and development of TV sports is put forward in the new media "unify all corners of the country" s consumption era. The main idea is that TV sports will not disappear, TV sports and the new media will permeate each other for common development. TV sports will change from one form into its more forms in order to adapt to the diversified demand to be popular in different groups. At the same time, sports alienation caused by the current TV sports, as well as other issues related to the cultural critique caused by the "consumption" pursuit initiated by "Gresham’s law" are pointed out. The dilemma of value that TV sports facing in the consumption age is analyzed in this part too.The sixth chapter is presented the history of formation and evolution of Chinese sports TV consumerism. The view about rational reconstruction Chinese TV Sports is put forward and proved. The reconstruction of TV sports culture operation mechanism and cultivation of talents strategy are studied out.The conclusion is a logical attribution of the full text, which summarizes the double-edged sword function of TV sports dissemination in the consumption age to remind peoole of the important significance for timelv rectification.In this paper, the main idea is as follows1. In the era of consumption and the current mass media environment, the production and the transmission mechanism of TV sports have undergone a fundamental change. Its producers and communicators have transformed into consumer myth makers. TV sports itself is the marketing modes and business methods for producer to make these marketing myths.2. In the era of consumption, TV sports is a form of consumption culture, the receivers of the works have been transformed into the cultural consumers, they are not only"symbol consumers", but also "productivity consumers". Therefore, the process of TV sports acceptance process is the process of symbolic exchange and symbol consumption. The process of TV sports acceptance process is the realization of the sports image symbol value to achieve the symbolic value of sports images.3. In order to ensure and enlarge its audience, the text strategy of TV sports is adopted to let the audience to enjoy the pleasure of TV sports carnival so as to win their support and loyalty. And then they are sold to advertisers.The fact is that the audience who lack the necessary media literacy and their stance may differ in housands of ways.4. TV sports of the consumption era is not a closed system of commercial operation and image production and consumption, but exists an overall architecture in its inside and outside. It controls the complex operation concept, management system and operation process of TV sports.5. Existence and prosperity of TV sports consumption have its rationality and positive significance. Therefore, the formation of China’s TV sports must be guided and reconstructed. The mainstream values of infiltration in the sports culture communication, humanistic care and national sports culture consciousness must be concerned to make TV sports develop healthy and orderly in the complex environment.