Rhetoric Of Middle Class Interest And Reappearance Of Grass Root Desire

Since the house policy of China had changed from the plan disposition to the market, the real estate industry rises rapidly, and the real estate advertisement's development is also amazing. The image and text in advertisements lead the audience to visualize and image, and then, affecting their own life, this strength is very powerful. The author discovered that the real estate advertisements are always building a way of " middle class " modern life style dramatically directly or indirectly, the myth of the middle class is more clear in this kind of advertisements, making people shuttle back and forth between the imaginations and the reality, inducing the audience to have a dream, such as a glory, honorable, luxurious, respectable, and dignity life style. The article wants to use the typical real state advertisement of China to explore the following questions: How the western-style middle class way of life involves into the native citizens and their cultural imagination? What is the meaning of the individual's self-suggestion or self-awareness in the modernized process?...