Program Research On Outdoor Reality Show Of Stars "Go Fighting"

"Go fighting",as the most popular star reality show in the moment,since the broadcast,often occupy microblogging hot search,up to May 9,2016,"Go fighting" topic list reading up to 7.68 billion,the amount of discussion has reached 935.8thousand.The program has become the new "phenomenal class" in 2015.The main research object of this paper is The "Go fighting" program,which comprehensively used the television,communication,marketing and other related theoretical knowledge and make deeply analysis for this program.First of all,the paper summarize around the star outdoor reality show and expround the concept,classification and current situation of development one by one.Secondly,the "go fighting" is introduced as the typical representative of the star outdoor reality show.The communication process of the program is analyzed from four aspects:program's plan,program's fabrication and production,program's marketing and program's effect."go fighting" received a significant effect because of the attention to program's planning,production and marketing.But as a new program it's not perfect,there are shortcomings such as the original content is lacking,the social responsibility needs to be strengthened and the derivative product is insufficient.For this problems,the program should strengthen the original content and absorb the essence of the Eastern and Western culture to tap the local characteristics and deepen the culture Content,strengthen social responsibility,in addition,the development of derivative products,to create a complete industrial chain is also important.At the same time,Industrial chain perfect to strengthen the protection of intellectual property derivatives,specify the formal agent,preventing the use of derivatives for illegal profit.In Big data era,to learn to use big data filtering,determine the target consumer groups,so as to carry out accurate program derivatives.These initiatives are designed to promote the healthy development of programs and help programs grow better.Hope this paper can provide a little reference and thinking for the star outdoor reality show program by the research of the "go fighting " program.