| China's TV programs are moving in the direction of diversification,the program is gradually rich,at the same time,reality show has a lot of branches,star reality show is attracting audiences in a unique form.But in the fierce competition,the success of a program will always lead to the imitation of the same kind of program.Homogenization phenomenon has become a difficult problem to be solved in the development of TV programs.If you want to win in the fierce competition,you need to establish your own unique brand program.In the competition of star reality show want to stand out from the program in the brand building unique so that other programs learning.Under the background of the Internet,the brand construction of TV programs is no longer just a kind of media,which is a combination of the Internet and the internet.Today,"Go fighting" as one of the hottest reality show star,loved by the audience,get high ratings,caused by academic and industry attention to it.Its success is not accidental,but its brand building plays a vital role in it,at the same time,its brand building strategy for later study and reference.Therefore,I would like to use the "Go fighting" as a case,using literature analysis,text analysis and case analysis and qualitative research methods,with the construction of the brand strategy analysis to analyze China's reality show star still exist which problems in the construction of the brand,and put forward their own views.This paper is divided into three parts,the first part,namely chapter one,in this chapter,the author explains the general brand,brand,TV reality show star,and sort out the papers to be used in theory.This part also classifies the star reality show and points out the current situation of the development.The main object of study is the construction of China's reality show star brand,so in the second part,the "Go fighting",the most representative of the reality show star as a case,the construction of its brand detailed anatomy,from brand building to brand promotion and extension analysis detailedly.This part includes the second chapter,the third chapter and the fourth chapter of the thesis.The second chapter focuses on the brand building of "Gofighting".In the third chapter,combined with the program in which the background of the network,promoting the use of micro-blog,WeChat and other forms of programs in the new media context is analyzed,and the "Go fighting" of the brand extension explains.In the fourth chapter,the thesis takes the brand construction of "Go fighting" as the background,and reflects on the problems existing in the brand building of our country's reality TV show.The last part of the thesis is the conclusion part,which summarizes the whole thesis and summarizes the future development of China's star reality show brand.In a word,the brand construction of China's reality TV shows can not be accomplished overnight.This process will be full of thorns,and difficulties,Everything is going smoothly,or development into the bottleneck,the creators should reflect on their own,but can not muddle through.In the whole writing,there will be in the brand construction of representative star reality show "Go fighting" as a case to other similar reality show the brand construction are analyzed,and find out the deficiency,put forward their own views,hoping to provide some suggestions for China's development can really show the star people.To promote the better development direction.I hope the insufficient of China's reality show star innovation consciousness,copyright problem is not sophisticated making programs can as soon as possible in the implementation of the corresponding measures,so as to promote brand building more and more perfect show. |
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