An Interactive Mode Optimization Research Between The Star Outdoor Sports Reality Show And The Audience

The article takes optimization between Chinese reality show "Running Man" and audience interactive mode as object of study. The shows in Running Man style are also called celebrity outdoor competitive reality show, which is introduced from abroad.After introduction, as the soaring of viewing ratio, Running Man, being a phenomenal show, attracts attention of all walks in a short time. Thereafter, almost all the satellite TV channels chase after them, filming own celebrity outdoor reality show, leading to a blowout of this kind of TV series. Also, being transferred on the screen, reality show like Running Man has aroused fierce discussion among academia. Set aside show's pros and cons, we cannot deny its unique historic role. Meanwhile, it's leading influence on the developing trend of other domestic reality show has been significant.Early one-way propagation has been unable to meet the needs of massive public ,Instead, producers attempt to make vivid positive interaction with audience has become the most important relationship between the reality show and the audience. In such a state, audience's attention directly linked the success of the program .Therefore,how to actively promote the interaction between the program and the audience, comes to be an extremely practical and valuable object of study.According to above reasons, the writer, combining these two valuable and practical issues, conducts overall analysis and exploration.First ,the article presents previous study status at home and abroad, and summaries the study results of reality show and outdoor competitive reality show, building theoretical basis for following chapters. Then the article analyzes the history and development of the star outdoor sports reality show. In order to let the readers have a comprehensive understanding of the program, to lay the foundation for the discussion of the optimization about the interactive form, this article present the most typical celebrity outdoor competitive reality shows problems and status quo, at the same time, combing the process of interaction between the program and the audience.The core of the article mainly comprehensive analyses the audiences of cel ebrity outdoor competitive reality show and concludes some methods of optimizat ion between this kind of reality show and their audiences. Through questionnaire survey, it shows particular audiences' motivation before watching the show, their thoughts while watching the show, and some expectations after the show ends.At the same time, taking the theory of audience psychology as theoretical basis,concludes some methods of optimization between this kind of reality show and their audiences, which also offers relative reference for other shows.In the end, the author also makes some reflections on the problems existing in the outdoor sports reality show, and offers several practical solutions in order to make sure this kind of show develops healthily. In a word, this article is clear and detailed in structure with specific perspectives. Under the circumstances of handling both competitiveness and uniqueness, the study concludes optimization methods of interactions between celebrity outdoor competitive reality show and their audiences.