A Study On The Interactive Innovation Of Network Self Made Variety Show

For the network of the first year of homemade 2014,homemade variety show run amok in the network into the audience's field of vision,its development through the 2015 outbreak period,the agitation period in 2016.Appeared iQIYI let's Talk,Youku Big Brother,Mars intelligence agency and so on a group of outstanding homemade variety show,in weibo WeChat gained high attention and other social networking platform.Network homemade variety show with what weapon to create such a success,is currently the industry and academia to explore research important topic.Through the analysis of actual investigation and related materials,paper thinks that network homemade variety show in the interactive innovation on the basis of traditional TV variety shows,is one of the important magic weapon the harvest good communication effect.Network is more of a homemade variety show interactive innovation,standing under the "service view" of innovation,with the demand of the audience as the basis,not just based on the program transmission and audience's one-way communication or using weibo,WeChat simple two-way communication.It in real-time,openness,depth of feeling,experience and other interactive features,to satisfy the audience to seek actively participate in programming,to equal status to participate in interactive viewing needs.From content to form,from direct to indirect,from macro to micro deep bidirectional interaction,enhances the program of action,to some extent the traditional TV variety homogeneity embarrassing situation."Network ensemble hot style" iQIYI let's Talk typical interactive innovation,the interactive marketing innovation with typicality,so papers in order to let's Talk as a case study.Homemade variety shows how interactive network on the basis of meet the demand of audience,through innovation contribute to effective transmission of the maximum is the core of this study.The current situation of the development of interactive mode and characteristics of the paper's support.Through research,explore the future of the homemade variety show interactive innovation network is the essences of this study.Based on the research,thesis believes that the current network of homemade variety show interactive innovation still on the stage of testing the waters,program interactivemarketing and audience of the bonding degree is not high enough,relying on the interactive innovation of industry chain is not perfect enough.Paper at the same time,the interactivity of network homemade variety show has always been a kind of service features,it is to serve the content and serve the audience,it is to enhance communication effect weight.Interactive innovation should always be in the "content is king" on the basis of innovation,content to do vertical segmentation,strengthen and the depth of the new technology integration,enhance the experience.