| Sports stars to participate in reality show is a new hot topic now,which are both an opportunity and a challenge for them.Parent-child reality show is a good way for public to re-recognize sports stars.By comparing different sports stars’ media image and audience identity in parent-child reality show,the research analyzes the best strategy of sports stars who participate in reality show.This paper analyzes the characteristics of sports stars’ image and audience recognition in parent-child reality show,taking Tian Liang,Yang Wei,Zou Shiming and Li Xiaopeng as the sample.The paper synthetically uses the method of literature,content analysis,comparative research and questionnaire survey,to compare sports stars’ media image and audience recognition.The results show that the reality show is a good way for sports stars to build a new personal image.The differences in visual image,behavior image and mind image make that sports stars’ media image has a distinctive personal characteristics.Sports stars’ media image have a huge impact on audience awareness and personality charm and educational philosophy are important factors.The differences between the media image and the audience identity can be attributed to the sports stars,program groups and audience psychology.Finally,the sports stars can use the strategy to better shape the media image and win the audience recognition,such as focus on sports spirit and highlighte the core competitiveness,identify the role in programs and make use of social media to strengthen personality.However,there are some problems in sports star reality show,such as excessive entertainment and idolization of active athletes.Therefore,sports star reality show should be appropriate to balance the relationship between sports and variety,and active sports stars need to participate in reality show in appropriate amount. |
