Comparison Research To Cover Stories Of The South Reviews And The Vista Under The New Media Data

With he rise of new media represented by micro blog and wechat greatly changed the way of life and reading habits of the audience,which created an unprecedented impact on the survival and development of traditional media.Newspaper as the representative of the traditional paper circulation continued to decline,advertising revenue continued to decline,survival unsustainable.However,in extremely unfavorable living environment,Chinese journals are like in spring,especially political journals like the South Reviews and the Vista as the representative of the high-end elite route and the general public line of the current periodicals has maintained growing.The South Reviews and the Vista in the new media environment did not remain immutable,which is obvious in their core section-cover stories.In order to adapt to the development trend of the new media era,The cover of the two current journal journals actively participate in response and adjustment,in the external form to make a relatively large adjustment-to change the number of cover coverage,increase the content of the map,Cover picture and cover design,"see the world" cover report made changes than the "south wind window" cover story is more obvious.However,both of them have not made substantial changes in nature-the tendency of the report,the bias of the topic,the timeliness of the report,the narrative perspective,the language style and so on.It is precisely because of this,both the style and audience positioning in the new media before and after the prosperity has maintained a high and low distinction.At the same time,the two current journals in the mainstream media through the transmission of information,interpretation of society,affecting public opinion,by enhancing their influence together to build the mainstream of Chinese social values of the special features.This paper is divided into six chapters,three parts.This paper mainly analyzes the cover stories of the South Reviews and the Vista through the "Agenda Setting"Theory,the Narratology and so on.The paper introduces the method of segmentation comparison,comprehensive comparison and inductive analysis.And 2016(that is,before the new media flourished,the new media flourished,the current and future)three time periods difference.Through the analysis of the most representative of the two political issue of the cover of the coverage of the new media in the era of response and adjustment,to show their internal differences and the same place.The second chapter is the first part of this article,the origin of the current periodicals of China,the development process and the development of the status quo to do the overall comb,the South Reviews and the Vista two political journals were made a detailed introduction.In addition,the paper expatiates on the concept and development history of the cover of the current affairs journal and the status of the cover report and the important role for the current journal.The third chapter is the second part of this paper,introduces the new changes of the media ecological environment in the new media era,and expounds the possible impact of the new changes of the media ecological environment on the development of the current periodicals.The fourth,fifth and sixth chapters are the third part.They are the main body of the study too.The main part studied the cover stories of the South reviews and the Vista in the number of articles,The title form,the content form,the cover design and the editing features,respectively,and then do the in-depth analysis on 2008.2014 and 2016,and then the comprehensive comparison,and finally summed up the new media era before and after the moment and the current situation,the title of the topic,the title of the topic,the timeliness of the report,cover the title,content form,cover design and editing features,the difference between the two current newspapers and periodicals.The seventh chapter is the conclusion of this paper and also is summary of the full text,which summed up the cover stories of the South Reviews and the Vista in the new media era before and after the change and the same law and analysis of its influencing factors.In the new media environment,two current journals only adjust in the form they all have no change in nature..Most importantly,the two current journals in the new media era has been building the mainstream values of Chinese society together.