Events Research On Cover Report Of <Vista>(2016—2018)

In the context of the Internet,the traditional paper media has gradually declined,and the new media has shown a spurt.The new and old media in China are experiencing a profound communication revolution.In the highly competitive market environment,"Vista" magazine can flourish,its uniqueness deserves the industry and academic circles to ponder.In terms of the cover report of Vista's "blockbuster product",this paper explores its history,analyzes its influence,summarizes its characteristics and puts forward its shortcomings with the sample of 2016 to 2018,in the hope of bringing enlightenment to the development of China's traditional media.Secondly,the style characteristics and communication choices of the cover story of "Vista" cannot be ignored: in terms of its writing style and reporting tendency,it reflects the characteristics of elegance and common taste.As far as its form of expression is concerned,the emphasis on the principle of balanced reporting and the rhetorical skills with its own characteristics are also the highlights.Thirdly,Vista has done a relatively good job of multimedia interaction,especially its cover story,which is now warming up the network,referring to the audience's tendency,and then focusing on the magazine with mufti-platform combined reporting.All in all,through the analysis and research of the cover story of "Vista" for the past three years,the content of the subject matter is explained,and the law of its report is summarized,in order to bring some enlightenment to the development of the current print media.