"Facade" And "Soul":the Study On The Cover Story Of "Phoenix Weekly"

In this elite culture to popular culture is marginalized invasion era, more and more people began to alert excessive entertainment pop culture to bring people harm, calls for the return of rationality,And Newsweek as a force to be reckoned with, and then after a birth to a sober attitude, independent thinkers image to attract the attention of intellectuals.To Newsweek study, then we have to mention the cover story. Position in the Newsweek cover story of remarkable, called Newsweek’s "facade" and "soul", profound in its magazine as one of the "key", set content richness, reported systematic view one, is the most vivid manifestation of the editorial department on weekly positioning and style.Cover story in the selection of the theme, the layout design and has a special way of reporting requirements, is the most important magazines of the period.Therefore, Newsweek want to remain invincible in the fierce competition in the media, in addition to focusing on the overall content quality magazine, but also take great efforts to make each issue’s cover story on the topic, planning, and have written work.I selected the politics of class Newsweek representative publications-"Phoenix Weekly", with its cover story a total of72years between January2012to December2013as the research sample, Constructed by category, using content analysis and narrative analysis from different angles on72samples for the statistics, analysis and interpretation, and concluded, Through this analysis attempts to cover stories and narrative aspects of the text to Probe "Phoenix Weekly" on news values, news ideas and narrative by showing how the pursuit of value systems and ideas to pursue, Finally, the author elaborates,"Phoenix Magazine" in bicultural identity positioning in which repreentatives of the elite culture that is based on this identity positioning makes "Phoenix Magazine" presents the values mentioned above.In conclusion, the author pointed out that our country can be seen from the cover story in the news media progressive ideas, not simply confined to report the news itself, but will be extended to concern the entire field of vision of social justice and human survival state level. Although there is no clear system of values formation, but this idea can be clearly felt,We therefore have reason to believe that with further development news weekly classes in mass communication market has become saturated today and in the near future, the news magazine category can assume the duties of the mainstream media...