An Analysis Of Health Perservation Of Corporate Microblog In "People's Daily"

The development of new media is not only an opportunity and a challenge for traditional media.In this context,most traditional media are actively exploring the path of integration with new media,and the party newspaper is facing a severe development situation and actively integrating with new media In order to get better development.In recent years,"People's Daily" in the integration of new media with the development process has made a useful attempt to enter the microblog platform,the opening of corporate microblog,the content expanded to the field of health and health,and achieved good results.People's Daily corporate microblog health health content presents a close to the audience life,the theme tends to common sense,the authority of the rumor popularization of the correct health of the Road,gentle and smooth people to take the line,the contents of the form of flexible features,but also re-edit the content more,and Less interaction with the audience,the picture with random,single source of information and other issues;these problems can be enhanced by the original,to participate in interactive topics,enhance the media practitioners professional quality,expand information sources and other measures to be improved.The most fundamental goal is to help the audience to establish a correct health concept,health concept,to cultivate their scientific and autonomous thinking ability,and these ideas and ability is also the process of modernization of citizens indispensable,Although the establishment of scientific ideas,cultivating people's scientific thinking is a long-term process,but with the People's Daily corporate microblog transformation,content updates,in the future,the goal of serving the people will become increasingly clear,attract more people involved,Showing an increasingly important communication value and social value.