The Presentation Of The Official Weibo Of The People's Daily In The Report Of The 8.12 Bombing In Tianjin

People's daily official micro-blog, the most authoritative communist party newspaper in our country, plays a great guiding role in the dissemination of information to the audience. Especially guide the audience's thoughts easily on the spread of public emergency report and influence the attitude of the audience behavior. It is also an indicator of other media opinion, and from which highlight its value orientation and purpose. Therefore, through the further study of People's daily official weibo and understand the specific characteristics, intention, value orientation on public emergency events, to some extent, can help our national understand the position and behavior of the party official weibo and the strategy it takes to cope with the sudden public events to perform their respective obligations.In the process of the completion of this topic, I chose tianjin daily, the official weibo and surging news official weibo, with distinct features contrast objects to compare with the People's Daily,the official weibo for define the motivitation and value orientation behind the behavior of the People's Daily, the official weibo. First of all, using the advanced retrieval functions compiled the three official weibo's content about the 8.12 Tianjin Explosion, extract the effective weibo; Second, take the three to form the types of content such as rhetoric and attitude the two sets of code coding principle, then classify the code table content type, which roughly divided into speech, passing events progress, accountability, misgivings, core incident radiant, leading to speak, prominent individuals, a communal fraud prevention and other 9 kinds of type.Using adjectives, main expression of feelings, emotions and paragraph of figures of speech ask mainly accounted significant proportion and so on several aspects in rhetorical attitude code table to measure the content characteristics and quantify the number of each type; Again, the People's Daily, the official weibo and tianjin daily, the official weibo and surging news official weibo separately than homogeneous type of content and expression way of comparison, contrast analysis of People's Daily, the official weibo characteristic; Finally, combining with the specific data and expressions to extract the expression of the People's Daily, the official weibo characteristics, position, propagation characteristics and the value orientation and rise it to the theoretical level.In the research of this topic, the main conclusions are as follows:First, the People's Daily, the official weibo on 8.12 bombings inTianjin is more adept at using feelings rather than facts to guide public opinion, putting more importance on soothe public mood; Second, the function of People's Daily, the official weibo in 8.12 Tianjin Explosion event is releasing information,while the depth and breadth of event are not enough; Third, the attitude of People's Daily, the official weibo in major disaster accident is strictly and regularly, it skillfully balanced the responsibility for the accident and stopped stimulating the contradiction between the new contradictions; Fourth, the People's Daily, the official weibo's main role on 8.12 bombing in Tianjin is to grasp the overall direction and focuse on details of performance; Fifth, such incidents will not become the main melody of journalism and communication, media's control of this kind of events and the life of the news event itself determine it will quickly die out.At the same time, the People's Daily, the official weibo's value orientation of Tianjin explosion on 8.12 are as the following three points:First, the People's Daily, the official weibo has moderate sense of social responsibility; Second, it insists on positive spreading and pays attention to guide public opinion; Third, with profound humanistic feelings.