Study On Media Presentation Of The Traditional Chinese Culture

The traditional Chinese culture has broad and profound cultural connotations,embodies the value orientation and the way of thinking of the Chinese nation,showing vigorous vitality and creativity of Chinese ancestors.In recent years,the protection and inheritance of traditional Chinese culture is not only has policy support also attracts more and more public attention.Contents and forms of traditional culture in the media are more and more rich.Under the consideration of current realities,the author thinks that study on how the traditional main media spread the traditional culture is a fresh and necessary project.Based on this,this article takes the People's Daily as study sample.To explore the sample,including the reports of traditional cultural issues and the content showed by specific presentation of traditional culture,and the sample time is determined from October 2015 to September 2016,a total of 12 months.The introduction part is the premise and basis of the research,expounds the reasons for choosing this topic,the literature review,the structure,questions and methods of the paper,and the main concepts related to the research were determined.In the second chapter,I took the presentation of traditional Chinese culture in People's Daily from October 2015 to September 2016 as the sample of this study,including news,reviews,etc.(but no advertising).This paper explores the characteristics and laws,changes and trends of media coverage,and tries to explain the influencing factors for the quantitative data by investigating the news theme,the object of the report,the choice of genre and the distribution of the page.In the third chapter,through the analysis of the quantitative data of the sample and the analysis of the qualitative contents,the paper presents the characteristics of the media presentation of the traditional Chinese culture of the People's Daily from the following two aspects: the thought and form of media presentation.In the fourth chapter,I explores practical significance of the media presentation of the traditional Chinese culture.The research sample is divided into two major aspects of social economic construction and cultural construction,specifically summarized as five points: to spread work experience and promote the social improvement of people's livelihood,to follow economic trends and guide the transformation and upgrading of the industry,to publish practical information and promote cultural consumption demand,to cultivate the core values and reshape the social ethics,to spread "the craftsman spirit" and to show the humanistic concern.The fifth chapter summarizes the edification of the media presentation of the traditional Chinese culture.