The Media Construction Of Traditional Culture

In the Spring Festival of 2017,the second quarter of "The Chinese Poetry Competition" returned to the TV screen,which not only continued the ratings of the first season,but also raised hot topics on poetry,competition system,contestants and guests,and triggered public discussion about the inheritance of the traditional culture in the whole society.From a program to a social phenomenon,"The Chinese Poetry Competition" is not only a model for the innovation of cultural television programs,but also a useful attempt to the construction of traditional culture through the mass media.Poetry is the symbol and carrier of Chinese traditional culture,which possessing the beauty of art,the beauty of artistic conception,the beauty of emotion and the beauty of thought.In the media-oriented society,the traditional poetry has gained a brand new way of dissemination,including the visualization of TV media and the socialization of network media,which has given birth to the "poetry variety show programs" on TV screenand and the "poetiy interest-based groups" in cyberspace.From the perspective of social context and audience's demand,the birth of "The Chinese Poetry Competition" originated from the interpellation of culture-powerful states strategy of the revival of the traditional culture.At the same time,it is also the match for the wake of popular spiritual demand in the waves of pan-entertainment.From the perspective of communication,"The Chinese Poetry Competition" first of all presents the image of Chinese poetry culture.On the content level,through the disassembly and combination of "familiar unfamiliar questions" and the visual expression of visual symbols,the poetry elements,cultural symbols and cultural context blend.On the structural level,through the venue of the cycle of competition and off-court follow-up competition,and special performance ritual,the TV program create a national participation in poetry carnival event.On the meaning level,through the personal narration of participants,and the poetry interpretation from the perspective of history and culture from experts,the TV program convey the emotion and value which contained in the poetry.Second,"The Chinese Poetry Competition" also led the integrated dissemination of Chinese poetry culture,including the interactive communication of television media and video websites,the spreading of public opinion by the mainstream media and self-media,as well as the interaction and cultural building of social media.From a social and cultural point of view,"The Chinese Poetry Competition" has promoted a social construction of traditional culture.First,experts and scholars representing elite discourses and the civilians contestants.representing the discourse of the general public,who convey the spiritual appeal and values of each other through different ways of expression,finally sewing the mainstream ideology of the country into the life ideal of the general public.Secondly,in the presentation of content and the interpretation of meanings,the TV program approaches the lives with the social topic,observes the reality with the traditional custom,touches the resonance with the emotion element,solves the collective confusion by the philosophic thoughts,and then realizes the connection between the traditional culture and the contemporary life.Finally,the program fosters the cultural consciousness of people through narrating the social features and historical stories related to traditional poems.By excavating the connotation of the outstanding Chinese cultural values in poetry,the program constructs the cultural identity of the social people.By transforming the poetry literary into Cultural capital,and the historical and cultural wealth into the power energy of modem cultural development,the TV program enhance the cultural self-confidence of the community.As a result,the TV program transformed people's collective memory of poetry into the social consensus of promoting traditional culture and building a cultore-powerfiul states.From the perspective of realistic development,"The Chinese Poetry Competition" also brings us reflection and inspiration.First,the innovation of cultural television programs should carry out "cultural thick description" from the three aspects of content expansion,form innovation and meaning interpretation,so as to realize the spiritual transrmission and value leading of traditional culture.Secondly,the inheritance of traditional culture should adopt the linkage mode of cross-media integration to realize the dynamic increment and innovation development of traditional culture.Thirdly,in the context of modem fast-paced life,we should polish the "precision" of life with "poetical heart",perceive"warmth" of life with "poetical feelings",accumulate cultural thickness and mental attitude with "poetical aspiration",and then recreating the"Poetry and afar" of daily life.