CRM Development And Practice Of T Company's Enterprise Internal Management System Based On The Microsoft Dynamics

The rapid development of the Internet today,the traditional customer service relationship management can not meet the needs and development of enterprises.The purpose of this paper is to based on the Microsoft Dynamics CRM,combined with internal business status and development of a harmonious enterprise and customers in sales,marketing and service of the information interaction of customer relationship management system.From the angle of research and application of in the economic,operational and technical feasibility analysis based on,functional and non functional analysis of the actual needs of the enterprise;make the detailed design specification,build a mature system architecture,planning a complete list of features such as content;finally,based on the Microsoft Dynamics CRM,using.Net language,combined with Microsoft SQL Server database has carried on the system implementation and testing.Function of the realization of the sales unit,the customer unit,business unit,the unit report module.Through the system preserved customers follow up including the cycle of each stage,establish customer based business systems,can help enterprises to discrete customer resources to unify,in the project of during the costs incurred each in relation to the project and real time accounting,to each project from sales to completion of the entire process to monitor the entire process,realize real-time assessment of the project profit and loss and precise control and supervision of the unified budget,through the realization of the above functions greatly improves the precise of project management success probability and the project of management.Through the actual test and use the system in line with the initial design requirements,to enhance its enterprise management,management of customer life cycle,providing innovative and personalized services to customers to.