Design And Implementation Of Travel Agency Customer Relationship Management System

With the development of computer technology, customer relationship management,information technology has become an irreversible international trend, most travelagencies have achieved the objectives of the operational network, digitization, relativelyimproved management efficiency, but due to the construction of informationtechnologynot long, immature business systems, mainly accumulated a large amount ofdata in the current business of travel agency customer relationship, data analysiscapabilities image difficult to leaders at all levels, fully demonstrated visually dowork, itis difficult to provide effective decision support for leadership guiding business work, itis difficult for the travel agency business to provide simple, friendly, easy-to-use,powerful user interface, in order to improve work efficiency, further adapt thedevelopment and management of Headstour travel agencies, Headstour travel agencycustomer relationship management system is designed and implemented.A brief introduction to relevant theories and technologies used in this thesis todesign R&D system, then the system needs a detailed analysis, on the basis of thedemand analysis, the detailed function design of the system, and the final realizationand testing, and pass the final test result of the detail test result of the system, and themain functions were tested and analyzed, finally the travel agency customer relationshipmanagement system to improve areas further made brief introduction.The system uses ASP.NET, Microsoft SQL Server database platform, using thetravel agency customer relationship management system can effectively improve theefficiency of travel agency customer relationship management business, and bringcertain economic benefits for the travel agency.