Research On Planning And Operation Of TV Quiz Show

Since the establishment of Chinese first TV station in 1958,which was Beijing TV Station,Chinese TV industry has been developing prosperously.Up to now,numerous TV programs have been created and developed,and the competition of the programs has been getting more and more fiercely.TV quiz show,which is a combination of education and entertainment,has become one of the most popular TV program forms.This thesis discusses the origin and background of TV quiz show.By comparing the production operation of domestic TV quiz show with foreign TV quiz show,we point out several problems in Chinese TV quiz show,such as the ossification of program management system,lack of creativity,similar form,as well as not able to adjust the program operations according to market demand.This thesis takes “Super Brain”,which is a Chinese TV quiz show,as example,by utilizing theories of media economics,management science and communication science,analyzes the necessity of program planning and the significance of productization operation for reducing cost and increasing profit.This thesis also proposes an innovative management system of productization operation,which can maximumly improve working efficiency of the program,make the program adapt to market demand and tastes of the audience,as well as increase profit of the program.The system will not only apply for TV stations,which are being reformed,but also apply for independent production corporations.