| Everyone wants to increase knowledge in this society, era and world. With the advent of radio and television, meeting the desire to acquire knowledge got easier. It is more convenient for us to know the world and to understand the unknown nature. The emergence of television media made the impossible things possible, brought the new unknown audio-visual experience to people. With the development of social politics, economy and culture, the spiritual and cultural needs of people become more diversified. TV has become the indispensable part of the television audience to access to information, entertainment relaxation and the world.With the diversification form of TV program and the booming TV program market, TV quiz show as an important part of television programs has become an important choice to audience. This type of program to spread knowledge, develop the audience view as its mission, with a positive attitude to transfer positive energy. Therefore, it has realistic meaning to the research of TV quiz show.TV quiz show has a shorter development history in our country than TV entertainment program, the form is also from the early single rigid quiz show to diversified programs with a variety of elements nowadays. TV quiz show has experienced different stages and taken place in great changes. First of all, this paper mainly starts from TV quiz show’s definition, making clear that the object of study is entertainment program with knowledge, full of information and entertainment; Through the television media, bridge of interaction have been built among players, audience inside and outside. In addition, TV quiz show also has the popularity, gambling, antagonism and dramaticisim.Secondly, through the research on the development process, TV quiz show in our country is divided into four stages, including the initial stage of the quiz show with the form of ask and answer, the developing stage with the form of participation of stars and audience, the prosperity phase is based on the fusion of a variety of program element and the bottleneck stage is the problem from the impact of new media. After clarifying the development stages of TV quiz show, the author analyzes the main features of TV quiz show nowadays briefly, including knowledge, entertainment, popularity, gaming, antagonism and dramatic, Taking the example of TV quiz show <Who’s still standing >on Jiangsu satellite TV channel which is broadcasted hotly. The author separately analyzed on three aspects:the content, the program settings and innovation. And the author also analyzed the causes why it can be so favored by the audience in the fierce competition of TV program market.Third, from the perspective of communication, the author analyzed on reasons of form changes on Chinese TV quiz shows from five angles, including propagation environment, transmission mechanism, communicators, the mode of transmission with media and audience aesthetic psychology. It points out that in the development history of our society, from the form of simple quiz show to< Who’s still standing>as a representative of TV quiz show nowadays, the changes are based on the five above pointed changes.Finally, this paper points out that the problems of the development on TV quiz show and suggestions to solve. It is pointed out in this paper, the surface of TV quiz show market seems bright, but there are a lot of problems in essence. For example, the serious homogenization, the overmuch entertainment, the eye-catching of gaming traces and the designed players are the obstacles to the constraint development of TV quiz show. To solve the above problems, the author put forward her own point of view, and pointed out that we must consider and respond to the above questions. Therefore, the author put forward to the following points, including attaching importance to culture and construction of cultural atmosphere; controlling gaming content and injecting human care; creating brand awareness to establish a brand image; enhancing supervision and guiding innovation. |
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