The Research About Value Orientation Of The Quiz Show

During the summer holiday in2013,there were two dark horses in televisionscreens--Dictation Assembly of Chinese Characters and Chinese Spelling Hero. These two quizshows in the form of “dictation” were succeed with high rating and high attention of publicopinion. They attracted much more attention than The Chinese Voice in the same time. At thattime, a large number of quiz shows appeared on the television. It was going for people to writingthe Chinese, reciting the poetry, learning the history and answering the questions. The quiz showcame again after experienced several ups and downs in the public.The quiz show gets a degree of social concern with the supports of policy, but the talentshow and reality show are still taking over the television. It is too difficult to success for quizshow. With the limit of economic interests and market index, some quiz shows are wrong on thevalue orientation. The new Dictation Assembly of Chinese Characters and Chinese SpellingHero has obvious reduce than before on ratings and attention, and then a series of educationaltelevision program are not good enough in market competitiveness, the survival rate is not high,and soon fade from the audience. Why this happens? What is the problem on some quiz showswith the value orientation? How to express the value orientation is a successful program? This isthe main content in this paper.The quiz shows from2012to2015are this paper’s study objects, and it focus on theseshows’ value orientation. Except the introduction and the conclusion, this paper has four chapters.The logic about this question is What is it, Why is it and How to do it.The introduction part of this paper expounds the background and status of this paper,which are based for the thesis. Except the two Chinese dictation shows, the policy have issuedthe relevant documents for the entertainment programs to optimize and rich the structure of TVprograms; at the same time, Xi Jinping spoke in many occasions that the art works should reflectthe Chinese values and Chinese culture. These factors prompt the television makers to createother types,which provide opportunities for the development of the quiz shows. This paperanalysis the current quiz shows’ problems about the value orientation and tried to provide a newangle of the research about the quiz shows. The partincludes the first and second chapters. The first chapter defines the relevantconcepts and the changes of the value orientation. The program type learns and blends eachother,in this case, the first of all is delimiting the range of the quiz shows, then according to thetrajectory of the quiz shows, it analysis the change of its value orientation which in each stage,and comes to the conclusion that in the new period the quiz shows should carry forward thesocialist core values, and reveals the truth, goodness and beauty of human nature.The second chapter analysis the current situation of the quiz shows. The quiz showsalthough present content diversity, and various forms of characteristics, but becomes aphenomenal show is still an individual, and most of quiz shows are not competitive. The quizshows are in the dilemma. The reasons for this situation are complicated. From the angle ofvalue orientation, some quiz shows are “not truth”,“not goodness” and “not beauty”, whichinfluence the development of the quiz shows.The partis on the third chapter. The value subject is influenced by certain socialenvironment, which has different requirements, and of course the value orientation is differenttoo. This part analysis the reasons of those problems in social and personal. At the same time,this paper come to the conclusion that the quiz show should insist four principles to promote thedevelopment of quiz show much than better.The part is on the fourth chapter. In this chapter takes the Dictation Assembly of ChineseCharacters for example, from three dimensions of its content,form and the program operation toanalyze the quiz show should be expressed the value orientation, especially in the programoperation, the T2O mode of operation to increase the shows’ value-added, and provides a newway to create new value. This paper analyzes the successful programs from these threedimensions and hopes to provide reference for other TV program.The conclusion part to summarize the whole paper and draw the conclusion. Compared withsuch as TV reality show, and singing show, the quiz show still has great progress space andopportunities for development. Setting up the appropriate value orientation is the premise ofpromoting the healthy development of the quiz show.