Research On IP Operation Of Network Novel

Today,the network novel drama are popularly,"IP" which is a new social hotspot caused widespread concern,the public's attention from the IP adaptation TV drama to the transition of the game,anime and other fields,the network novel full copyright operational trend has become increasingly evident,network novel IP adaptations constantly,network novel IP market competition is fierce,fans economy play an increasingly important role in the operation of IP derivatives works.This study from the development characteristics and stages of the transformation of network novels IP,to grasp the whole network novel from the macroscopic angle,and then discussed the three main ways on the network's IP operation,detailed combing specific links on the network's IP operations from the micro perspective,leads to the reasons for the success of many current network novel IP operation,namely the network novel IP has a unique business advantage,and the current dilemma faced by the network novel IP operation,finally attempts to seek the countermeasure out of network novel IP operating difficulties,theprospects for the future development trend.The main contents of this paper are as follows:First of all,the key concepts involved in this paper are defined and delineated the specific object of study in this paper.The origin,significance,status,methods and background of the research were introduced,the basic structure of this research are summarized,it points out the difficulty and innovation of this research.Discusses the development stages and characteristics of the network novel IP transformed.First,summarized the network novel IP transformation background,showing the current overall environment of network novel IP transformation,the next stage of development from the longitudinal time perspective on the network novel IP transformed into the three stages of bud,explore and maturity,and summarizes the three characteristics of network novel IP.Secondly,introduces the three main operation mode of network novel IP in the current.Explained television operations,game operators and animation operations of the network novel IP,summed up the success of the operation in each mode from the production,distribution and promotion.Summarizes the operation advantages of network novel IP.The first is the existing rich network novel resources has laid a solid foundation for IP operations,and media convergence environment to promote the network novel IP whole copyright operation and coveringmulti form,fans in the network novel IP operators play their increasing strong production ability,communication ability and consumption ability,promote the network novel IP operation success.Thirdly,reflects the current network novel IP operating difficulties.Lack of unified IP value judgment mechanism,repeatedly involved in a copyright dispute,the poor quality of IP derivative works,excessive development of IP market lead to lack of stamina and other factors,hindered the further expansion of the network novel IP operations.In the end,looks forward to the future development trend of network novel IP operations.Conception on the network novel IP operations in the future from the content,fans,copyright protection and improve the industrial chain of four aspects,and puts forward corresponding solving strategies according to the current network novel IP operation problems?The center of this serve is novel network IP operations,from macroscopic to microcosmic,from advantage to insufficient,from prosperity to adversity,try to find out the inherent law of network novel operation and the new path of future development,intent on promote the development of network novel IP operation.