The Property Rights Analysis Of China Media Industry Capital Operation

Property Rights Reform and capital operation of media industry in China are the research's focus in today's China media study. The Chinese media industry has its special characters in the period of transformation from planned economy to market economic system. Chinese media undertakes the dual objects. It not only needs consider its economic efficiency but also take the promulgate missions of government as its main part of daily affairs. In other words, media in China must takes social and economic efficiency into theirs consideration. In these conditions, the single pursuit of economic benefits and the single chase of public or state public interests is unreasonable. How to integrate the property system, which is full of fundamental functions of motivate and restrain, with media industry reform is a important problem. Because this method can deal with the relationship between sustaining media's guiding and controlling function and media's future development according to the times demand. This master thesis's goal is to take the property rights theory of economics as a useful theoretical analysis frame and use it to study the media capital operation problem, Thereby explore a effective and full of Chinese characters ways to further the reform and development of China's media industry.According to the logic order, the thesis clear up the basic theories about property rights and capital operation at first, then discusses the necessity and feasibility of property rights reform in media capital operation process. Current media property rights situation result some problems, these problems and the pressure caused by the domestic and international media environmental change is the core reason of media property rights reform. The transactions of part media property rights mustn't result to the losing of the state's leading effects in regulating and controlling media. This conclusion opens the door to further the property rights reform of media. This thesis probes into different media property rights construction structure of vary countries in the word in chapter IV. The different property rights construction methods have each owns advantages and shortcomings. By other's fault, wise men correct owns wrong. We can learn a lot from the other countries experience. At last author does some deeply thinking about the future institutional construction of media industry. The reform of media property rights is a complex systemic engineering; in the basis of multi - layer design of property rights structure modes author expand study scopeto different functions and different resource compensate modes of different type media. At the same time the thesis also comes down to the rule of law, regulation, and self-discipline of media after the reform.