Research On IP Operation Of Chinese Publishing Network Literature

In the field of publishing,IP wave represented by network literature presents abundant vitality and creates great social and commercial value.The interactive development of network literature,film and television,games,animation and other cultural and entertainment industries has spawned a huge pan-entertainment industry.This paper discusses the IP operation of Chinese publishing network literature,and proposes strategies for publishing enterprises to carry out IP operation of network literature.This paper summarizes the current situation of horizontal and vertical development of IP operation of Chinese publishing network literature,and finds that publishing enterprises have preliminarily formed the industrial chain of IP operation of network literature,and have preliminarily possessed the strength of IP operation of network literature from the overall perspective.It is found from the current situation that Chinese publishing enterprises are still faced with many difficulties in the process of IP operation of network literature.The IP operation level of network literature is not high,the IP supply of network literature is insufficient and the copyright protection is weak.Therefore,in order to help publishing enterprises get rid of the difficulties of operating ability,content shortage and copyright infringement,countermeasures are proposed respectively.First of all,publishing enterprises should transform and change their operation philosophy,change the operation mode of "book sales" for a long time,strengthen capital operation,improve cross-border operation strength,and enhance the importance of writers and scriptwriters.Secondly,publishing enterprises should transform and change the way of Internet literature IP content supply,increase the sources of Internet literature IP,and enrich the types and subjects of Internet literature IP.Finally,publishing enterprises should transform and reform the way of copyright management.Publishing enterprises should reform the process of copyright management,improve the awareness of copyright protection and pay attention to the operation of new technologies in copyright management,so as to realize the classified management of copyright norms and standards.In order to ensure the successful implementation of IP operation measures of publishing enterprises,it is necessary to further improve the IP operation mechanism of network literature,relevant legal systems and talent construction of publishing enterprises.This study provides practical Suggestions for the IP operation of network literature for Chinese publishing enterprises,and provides Suggestions and Suggestions for the development of China's publishing industry.Meanwhile,it also enriches the theoretical research on IP of network literature in China's publishing field,which has certain theoretical and practical significance.