Research On Health TV Column From The Perspective Of Communication

Health TV program is to spread health knowledge and health concept as the main content,enhance the audience's understanding of health knowledge and improve the overall health literacy for the purpose of the development of life service programs.In recent years,China's health programs has been considerable development,only the first ten months of 2010,the national 71 City satellite channel has 379 channels,more than 1300 health TV,broadcast 48 thousand hours,occupies a very important position in the life service program.Health TV programs through a variety of performance techniques,the utility of health information to the audience,and has a great impact on the audience."Yangshengtang","road to health","I'm doctor" has become the brand of TV programs,and made great contributions to the TV ratings.However,there are also some programs because of the homogenization of content or dissemination of false information,lack of innovation and other reasons,the loss caused by the audience,eventually stopped."I am a doctor" is a Beijing satellite TV's first authoritative doctor from Beijing hospital presided over the group + "Yangshengtang" presenter Yue Yue composed of "doctor dream team"for the spread of the main body,a large life service program in health for the dissemination of the contents,since its launch in October 2013,not only attracted older viewers,more let a lot of young people to become fans of the program.In this paper,from the perspective of communication and health communication,I study and analyze the communication content and communication channel of the 150 programs in,from the year of October 10,2013 to the year of September 29,2016.Through the study found that "I am a doctor" in the content of the program to introduce the daily disease and cancer related health knowledge mainly by suspense,scenario simulation and other forms of communication,3D technology,animation and the special effects,and resorting to fear,combine perspectives on materials such as communication skills,new vision to the audience to watch more wonderful,more diverse forms,more humane and more creative experience.In the channel of the program,I am a big doctor is not only rigidly adhere to the traditional TV broadcast platform of Beijing satellite TV,into the paper media and new media,to achieve the integration of multimedia.Nevertheless,I am a big doctor,there are still some problems,such as the content of the plate is not clear,did not make full use of channels and audience interaction,may be hidden in the future development of its hidden.In this paper,according to the reality of health TV programs,this paper puts forward the future development of health TV programs with the combination of content,innovation and multimedia.