Research On The Innovative Mode Of Hebei TV Station's Health Program Famous Doctor Is Coming

At present,health TV programs are in a critical period of change.Unlike other types of programs that have attracted a large number of audiences by new media,the rise of new media brings more than just threats to health TV programs,but also opportunities.Because the new media attracts a large number of young users,the TV audience is aging,and the aging group is the main audience of health TV programs.In addition,the "Healthy China 2030" strategy,macro social factors such as the new crown pneumonia epidemic also have a profound impact on the survival and development of health TV programs.Hebei TV's Famous Doctor is Coming is a health-related TV program that has been established for more than 8 years.Like other similar programs,it also faces the abovementioned challenges and opportunities.In May 2020,Famous Doctor is Coming has undergone a brand-new revision,which is different from previous revisions to stage art and studios.This revision has carried out all-round innovations in the content,form,and communication channels of the program.The ratings ushered in explosive growth.This article will take Famous Doctor is Coming as the research object,combined with interviews with program producers,questionnaire surveys of program audiences,and sample surveys of program content to conduct a systematic study of the innovative model in the process of program revision.The thesis is mainly divided into four parts: The first part is the introduction,which summarizes the current research status and specific research methods of the background research significance of the topic.The second part is an introduction to the basic situation of the research object Famous Doctor is Coming and the environmental changes faced by current health TV programs.The third part is the research on the innovative model of the revision of Famous Doctor is Coming.The thesis conducts a comprehensive investigation and analysis on the innovation of the content production and setting of the program itself,the dissemination and operation of the program,and the management and interaction of the program audience.the study.The fourth part is the enlightenment and reference of the achievements of Famous Doctor is Coming in the process of transformation and innovation and the shortcomings exposed to my country's health TV industry.The thesis has conducted a comprehensive research on the Famous Doctor is Coming program in three main innovations,The first is the innovation of the program itself,which is to achieve a balance between authority and popularization in the program content output,to meet the actual needs of the audience in the program content selection,and to cover a wider and more diversified group.The second is the innovation of program dissemination and operation,in order to deepen media integration,expand new communication channels,and carry out precise operation according to the habits and needs of different user groups.Lastly,audience management innovation,let the audience participate in all aspects of program production and dissemination,enrich the audience's experience,so that the audience is not only the recipient,but also the contributor of communication content and participant of the communication process,and finally achieve the established communication effect.At the same time,the new problems brought by the innovation process will provide inspiration for the development of health programs in China together with successful experiences.