The Core Logic Of The New York Times' Digital Transformation

People are gradually moving into the mobile Internet communication environment in 2014.The mobile phone users all over the world have reached 7.2 billion,while smart phone users account for 80%of them.The changes of the media form promote our social behaviors to change at the same time.The way people receive information has evolved from newspapers,radios,televisions and computers to today's mobile phones,tablets and other mobile terminals.In order to cater to the reader's reading habits today,many of the world's traditional media has decided to begin their digital transformation.Headed by Wall Street Journal,Washington Post and New York Times,some American major broadsheets have opened the gateway to theInternet.They innovated in news' production,transmission mode and profitability mode.Under the impact of Internet technology,what have the world's top newspapers that walked at the front of the digital transformation been trying to deal with the problems?What kind of transition strategy can cater to readers reading habits?What kind of action can help the traditional newspapers to develop and get profits?These are a few key problems to be solved in this article.New York Times launched the official website nytimes.com in 1996 to provide online reading services,which became one of the first newspapers to realize the transformation.It launched the online content payment mode in 2011,which enabled the digital subscriber revenue to outstripped the advertising revenue in the same year.In 2014 the net profit of the New York Times reached over ?400 million,almost exceeded the total profit of its four main competitors:The Huffington Post,Buzz Feed,Vox Media and Gawker Media.And the New York Times' paying subscribers of its tablet and smart phone surpassed the newspaper with the largest circulation:Wall Street Journal,and won the first place of America in 2015.Thus the New York Times is the pioneer of digital transformation of the internet.This article is based on deep analysis of the New York Times' transformation strategy with the internal meeting reports of its company and the latest information of the domestic and foreign industry,to research the New York Times' digital transformation strategy since 2014.,And the New York Times' two-year digital conversion strategy can be divided into four directions though the total analysis:mobile,social,production and technology.However,the core logic of every strategy is the user's experience.This article expects to provide reasonable advice for the transformation of our traditional newspapers by discussing the strategy of the New York Times' transformation in the past two years.