To Observe The Reform Of Chinese Party Newspaper From The Gathering And Editing News Experience Of New York Times

How to improve the authority and appropinquity of party newspaper is a hot topic in newspaper industrial. Although the reformation of party newspaper has acquired great achievement, with the fierce competition between media and the requirement from reader improves day by day, the reformation of party newspaper itself has not meet the need of its development. Therefore, maybe the experience of excellent media overseas can provide some new idea. The thesis start with the editing and writing experience of The New York Times, combines with the fact in China and tries to analyze what the party newspaper can do in the reformation.The thesis use the literature analysis, comparison and case-study methods, and emphases how to improve the authority and appropinquity of party newspaper. The author first discusses how The New York Times, which is the mirror of mainstream media in western countries, attracts old and new readers while holding its authority, and then the author combines with the fact of party newspaper in China and tries to give suggestions.Combines with the experience of The New York Times, the author points out that, in the aspect of improving authority, the party newspaper should perfect its correct & reply system, add some hard news which is meaningful to the society, select headline by news value, cover break-out emergency in full sail and decide the length of report by different situation. In the aspect of improving appropinquity, the party newspaper should press close to readers through report content, the method of writing and the design of pages.