Research On Network Variety Show Based On Media Entertainment

With the rapid development of Internet technology and the continuous expansion of the scale of Internet users, network video users also increased. According to CNNIC 39th "China Internet Development Statistics Report", as of December 2016,China's online video users reached 545 million, network video users use rate of 74.5%,compared with the end of 2015 increased by 1.3 percentage points. In this trend,driven by the rapid development of China's network variety show, as a new form of programming. Ai qiyi senior vice president of Chen Wei in the "future network variety model of the best possible" forum, according to statistics,in the first half of 2016,China's pure network variety show broadcast has accumulated 7 billion. However, in the rapid development of the boom, China's network variety show also exposed some drawbacks, program homogenization, vulgarization is very serious, which is our urgent need to explore and solve the problem.This article, the author mainly selected the love of the art of self-made program"even drop song God ah" analysis,"even drop song God" is love in the arts in 2015 to create a pure network music variety show, The program is divided into three seconds to identify, fake singing performances and singing with the guests three links to distinguish between music and song gods as the main line. So far, the program has been broadcast three quarters, in the first quarter premiere, two hours will get 8 million hits, the program on-line 8 hours hits breakthrough 10 million, setting a network variety show click rate new highs. But after the broadcast of the third quarter of the program, love odd arts announced off the air, which is a single entertainment and entertainment,entertainment vulgarization has an inseparable relationship.I know online to "even drop song God ah" as the keyword for a full-text search,found a total of seven articles. After analyzing the seven articles, the author found that these studies can be divided into two categories, one is the analysis of "even drops of song God," the success of the road, one is the analysis of "even drop song God"program form Innovation. These two categories are from the positive positive point of view of the analysis, there is no negative analysis from the literature. The author of this paper to avoid the previous research perspective, simply from the perspective of media entertainment "even drop song God" variety entertainment advantages and deficiencies, hoping to contribute to academic research a little strength.The paper is divided into five parts. The author introduces the development background of the network variety show, the research status of the media entertainment, the research value and the research method. The second part of the author of the network variety show and "even drop song God" simple summary. The third part and the fourth part are the main part of the paper, mainly from the entertainment point of view, "even drop song God" in-depth analysis, respectively,introduced the way entertainment and entertainment and entertainment factors. The fifth part,the author analyzes the computer users on the "even drop song God"program comments, in order to analyze the entertainment program, and other network variety show recommendations.The analysis of this paper has a certain reference for the development of variety show, but also can make up for the lack of academic research.