Tv Variety Entertainment Research

The development of China's TV variety entertainment programs for many years, the impact of Chinese society is more and more large, but from the perspective of a variety of modern theory to analyze ,little.The media is entertainment, mainly for McLuhan's "media is the message," expounded the view, from the media point of view of ontology, TV's main functions is to entertainment, variety entertainment is a special form of television entertainment, variety entertainment has changed our life; From the sociological aspects,learn from consuming society of Baudrillard's theory, raise in variety entertainment programs the problem of idol commercialization, in consuming society variety entertainment'problems, namely, vulgarization, absurd boredom, homogenization and other urgent problems; In Bakhtin's theory of the public context of carnival time research on the variety entertainment, focusing on analysis of neutral beauty and examing uglifing. at last,the future development path,of Chinese TV variety entertainment programs, that is, localization and brand development, focusing on brand development, including audience targeting, content innovation and talent strategy in three aspects.