Advertising Entertainment Research In Pure Web Variety Shows

With the rapid development of the consumer economy and the continuous change of Internet information technology,pure network variety show came into being.At the same time,the advertisement in the program also presents a personalized entertainment trend.,the marketing communication in the program of brand has greater social extension of space,and users show a more inclusive to implantation of the brand.In this paper,my research object is the typical advertising case in the pure network variety show,and I will base on the academic theories of advertising?marketing and communication,studying the characteristics ? marketing effects and communication characteristics of advertising entertainment in pure network variety show,and also discussing the causes of advertising entertainment in pure network variety show from the perspective of theory and reality,finally expressing concern about the advertising entertainment in pure network variety show.