Research On The Communication Strategy Of Public Service Advertisement Of Variety Entertainment Programs

As an important carrier of party and policy propaganda in the new century,media industry plays an irreplaceable role in policy implementation and social value promotion.In the process of media communication,we should not only pay attention to whether the contents are in line with social interests,but also pay attention to publicity in a form of communication popular with the people,so as to maximize the effect of communication.Public service ads is not for the purpose of making profits and value to society through advertising propaganda form properly guide a way,the traditional public service ads often in the form of pictures,video and other warning significance for present in people's horizons,for a long time,when the spread of the spread to form a common path,is easy to cause the audience for public service ads fatigue as well as a kind of "value idea" on the "aesthetic fatigue",over time,for the transmission of public service ads is a bottleneck.Every age has the characteristics of each era,whether economic,political,or cultural have to follow the trend of The Times,variety entertainment programs as a form of transmission of current public benefits,subject researched,emerge a batch of high culture with social responsibility consciousness and propaganda of variety shows,such as Hunan TV's "day day up","happy camp",and a large number of network variety entertainment programs are on the one hand,to satisfy the audience's curiosity entertainment,on the other hand,is a different approach,according to the content,in the middle with the spread of public service ads,innovation not only spread content,also the innovation spread form,It expands the communication effect,and enables the audience to receive the public welfare idea in a subtle way.The guide of social value in the program can also keep up with the pace,establish the correct social value concept,and achieve the communication effect of public service advertisement in a refreshing way.Is explored in the new era of media development,a series of traditional public service ads "failure",after a variety of entertainment,in the face of the complicated life,work pressure,on the premise of entertainment enjoyment can also follow the lead of social right value,set up the correct values.