| In recent years,the popularity of TV culture variety programs has increased day by day,and the TV pattern has gradually returned from the'entertainment standard'to the 'cultural standard'.The TV culture variety programs are not produced from nothing but born out of the TV literary programs.In the process of TV Industrialization,they have undergone the preparation period,start-up period and development period of traditional cultural programs.The new TV art form of TV culture variety programs,after being accepted and loved by the audience,ushered in the outbreak of development.The TV culture variety programs are a product of the game between TV culture and TV entertainment.They used the excellent culture as the core and uses the variety of expression techniques to complete the elite and popular culture in the TV context.The solution to the conflict between TV-based entertainment and high-level academics.They convey the value of culture it is life components which far from serious liked food,travel and other leisure ways,providing a way to form a media landscape of refined and popular entertainment,deep entertainment and spiritual consumption.The formation of the media landscape of the TV culture variety programs are influenced by political,economic and social factors.They are an inevitable requirement of the national TV culture security and the TV media function,and they are also the performance of the TV media status change and communicators-audience relationship remodeling.This paper uses literature research methods,text analysis methods,data analysis methods,based on Douglas Kellner's "media landscape" theory,on the basis of combing the development of TV culture programs.The landscape imagery,landscape construction,and genesis of the TV culture variety programs are analyzed to explore the cultural essence of the phenomenon of "cultural variety fever",and put forward practical thinking in order to provide useful reference for the development of the TV cultural variety programs. |
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