The Necessity And Development Analysis Of TV Transition To Platisher On Provincial Level Of China

Platisher was used for the first time in year 2014 as a new concept.Comparing to the traditional media,the platisher has a lot more advantages as listed below:high-dimensional,open,the contents adaptive,and the communications,versatile.In the recent years,the media convergence process all over the world is the evolution of the platisher,and the concept of media convergence will finally lead to the platisher.TV,being traditional,is in great necessity in transition to platisher,with advantages and challenges at the same time in the transition from traditional to modern.To solve the problems and ensure the success in transition,a breakthrough in building contents and platforms should be made in guidelines on the footing of advantages aggregated and growth searching,stressing the protection of products and copyrights;and in operation,an organization matched to the platisher should be established,creating high-quality contents,cooperating with more communication platforms,exploring more channels to guarantee the profit,and optimizing the cost operation.