The Research About Transformation Of The Traditional News Media Under The Media Convergence Background

Omni media age, the media sector is undergoing a real revolution ever. Media convergence has become an important strategic direction of irreversible transformation and upgrading of the current trends of the traditional news media. Deep integration of resources, optimize the allocation and efficient, industry-university collaborative innovation in order to survival, development, operation and efficiency become the main features of the current phase.Under the background of media+ convergence, all kinds of new media like mushrooms after another, the traditional news media, has changed its mode of production, distribution channels, the impact of the agenda-setting system, the transfer of the platform to guide public opinion, to seize market share, profitability subversion mode. Is accelerating the collapse of the old order, new things are still struggling in the darkness before dawn birth.This study attempts to chaos through the chaos, through media convergence under the background of traditional news media will be affected, to sort out difficulties encountered and analysis, and thus the process of the transformation of the traditional news media to form a more comprehensive understanding of the proposed constructive response. This will help traditional news media because of the situation and seek, should be powerful and moving, the flow, and then plastic public image, cultural identity, and enhance China’s "soft power."...