A Study On The Transformation Strategy Of TV Political Programs In The Context Of Media Convergence

The government tries to establish a responsible government,serve the public,the media try to undertake more social responsibility,break through the development,the public actively participate in topic,try to be the national master.These three power intertwined,contributed to the rise and development of TV Political Programs.TV Political Programs communication platform was provided by the media,the government and the audience can take a real-time dialogue,breaking through the limitations of time and space,the supervisory accountability site,effectively promote the democratization process.TV Political Programs really let government clearly know their authority and responsibility,let audience can solve problems satisfactory.But with the development of new media technology application,all kinds of new media changing their patterns continuously and endlessly,attracting more and more readers of different ages,different social backgrounds,seriously impact the traditional medias,which as newspapers and television.In order to develop the TV Political Programs better,to won a seat in the fierce media competition,the TV Political Programs transformation is imperative.In the context of today's media fusion,the TV Political Programs can not only longer rely on the content to win,but to platform development strategy,taking the advantages of the traditional TV media,combine the radio,the mobile phones,the Internet and so on,with the interaction of multiaspects and all aspects,go deeply into the thousands of household.The program,Face to Face of Government Supervision of Ji'nan television,was founded in 2000 and revised in 2015 witch was sponsored by the Ji'nan municipal party committee and municipal government,Ji'nan discipline inspection commission,the municipal party committee propaganda department to undertake,Ji'nan television station,TV audiences,spread over the People's Daily,BBC,etc for the report.After revision of the Face to Face of Government Supervision is trying to meet the time development,use of new media,to build the politics was supervised by all medias.Taking the Face to Face of Government Supervision of Ji'nan television as an example for case study,analysis the development strategy TV Politics Programs at thebackground of the amalgamation of medias.The first chapter of article systematically elaborates on the development of TV Politics Programs background and development;The second chapter mainly discusses the Ji'nan television through the case analysis of the Face to Face of Government Supervision mainly from the role structure,characteristics,communication effect through analyzing three aspects;The third chapter specific audience for the Face to Face of Government Supervision questionnaire survey analysis,detailed introduction to the basic information,audience participation way concerns,interaction,cognitive.In the fourth chapter based on the above research foundation,this paper analyzes the current TV Politics Programs under the background of media convergence development predicament,and in the fifth chapter gives TV Politics Programs under the background of media convergence,the transformation of the development strategy based on media convergence,insist on the content,platform,talent,system,brand,the establishment of the common external government works in harmony with the audience.