The Image Of The Shape And Changes Of Urban Women From Fashion Magazines

In the early 1990s, fashion magazine appeared in China's periodical market and developed rapidly with the increase of its kinds, enlargement of its scale and improvement of its quality. Fashion magazine has become an important part of China's periodical market as it focuses on modern women's daily life and inner thoughts. The boom of fashion magazine demonstrates its target audience, modern women, have grown to a new rising group in the significant social transformation of China. The thesis aims to study what the modern women's image is like and the changing process of this image through a comprehensive content analysis of articles, pictures and advertisements in a typical fashion magazine"Fashion COSMO", which is regarded as the best reflection of their living state. Through the summary of the features and changing disciplines of this image, the thesis explores the changes of their concept on morality, emotion, money, value, beauty, consumption, caused by the changing societyThe thesis is divided into four parts. The first part introduces current research in this field and further clarifies research purpose and research method. The second part provides concrete description and explanation of the results of the content analysis. The third part summarizes the features of modern women's image and the changing disciplines of the image on the basis of the data from the above analysis. The final part investigates the social background and the changes of their concept and psychology behind these features and disciplines.