Construction And Management Of Domestic Journal Of Women's Fashion Brand

While the whole periodical industry remains rather sluggish, fashion magazines, represented specially by women's fashion magazines, have achieved remarkable success. After several years' development, women's fashion magazines have become an exemplar for the whole periodical industry in terms of its quality, advertisement publication, and management as well. Especially, it takes the lead of the periodical industry in the magazine brand establishment and management. The present thesis, taking women's fashion magazines as its object of study, with the theory of brand management and selling, attempts to sum up the women's fashion magazines experiences in brand establishment and management while pointing out some of its shortcomings, which may hopefully provide some experience for the upcoming reformation of our country's periodical industry, and even the media industry as a whole.This paper is divided into five parts.The object of study, the significance, the research methodology, and the creativeness of the study are covered in the Introduction.Chapter one deals with the origin and the development of women's fashion magazines. This part has made a general induction of the origin, development and the maturity of women's fashion magazines home and abroad from a historical perspective, so as to set up the macro-image of fashion magazines.Chapter two covers the brand establishment and management of women's fashion magazines in our country. This part focuses on the competing strategies adopted by several women's fashion magazines corporations in our country, and thus makes a horizontal summary of their brand management experience.Chapter three points out the shortcomings in the process of women's fashion magazines brand establishment. This part mainly deals with some problems pervasive in...