Study On Chinese Women's Fashion TV

With the prevalence of consumerism ideology under the market economy,as one of the most popular and effectual medium at present,the television undertakes the commercial and social culture spreading. Many TV programs in the embodiment and build our view on gender is more and more obvious. In recent years, China's TV women's fashion,cases of “beautiful woman”, “A big beauty”?“lady learning experience”?“women team tonight” and so on, this kind of program popular phenomenon is definitely have their social reasons behind.Through the usual subjects related to such studies mostly focus on the program form of deconstruction, and concludes that women's liberation, personality independence, equality of the sexes. This topic research will focus on such programs of marketing strategy and women consumer psychology research.Marketing strategy involves the program itself self marketing, internal physical products marketing, named business sponsor advertising campaign in the middle of the before and after the show. Especially the internal product marketing is a feature of female beauty makeup class program, often in other program promotion is a movie, album, a new career or group, or a TV series. And this paper is beauty makeup do careful popular study of marketing programs. At the same time, through this program, the female in mass media, the women's consumption patterns and consumer psychology subtly change. In the process of research on the exploration of the consumer psychology is not a one-way, but analysis from the programs with the existing two-way thinking to explore more typical of women consumption psychology. By women consumer psychology to explore, thus further to women how to make the correct self-awareness, by which interference factors in the understanding of the aesthetic, and excessive to the external form of packaging for their lack of connotation.Finally the development trend of female TV after a reasonable thinking and forecast.Program especially beauty makeup class program based on women, female consumer psychology, marketing strategy to female aesthetic thinking and judgment standard for women, women show the future trend of the development of the detailed study, let the audience programs have a reasonable spatial cognition to women, for their own consumption can be rational, in my grasp, can improve the attention to the spirit of self connotation construction, so as to create a culture rich, civilized and harmonious society.