Research On Of Public Opinion Guidance In HUAWEI Mobile Phone Weibo Marketing

The brand companies use social media for marketing, the views and opinions not only affects people's view of things, but also about their values and preferences. Through the guidance of public opinion, and create a good corporate brand image, so as to strengthen awareness and loyalty to the brand.According to the basic theory of public opinion communication, etc., analyzes the guidance of public opinion. The analysis of the key elements of public opinion in the marketing of micro-blog, as well as the formation of public opinion and the effect of micro-blog marketing in the enterprise, the necessity of guiding public opinion in the micro-blog advertising marketing, elaborated the enterprise public opinion guiding significance.HUAWEI mobile phone as one of the most representative of the domestic brands,has been developing rapidly in recent years, mobile phone sales increased year by year,therefore, based on the HUAWEI mobile phone as an example, from the micro perspective is specific that public opinion guide the enterprise micro-blog marketing proposition, will spread into the micro-blog company brand marketing background.Attempts to guide research on micro-blog in the marketing of public opinion, summed up the enterprise brand publicity methods and Countermeasures to guide the public opinion in the micro-blog business, we hope to be able to practice enterprise using micro-blog brand marketing to provide ideas and methods,to enhance brand awareness and loyalty to the people.