Monographic Study On The High-impact Of Kai-fu Lee’sina Weibo

2009, sina weibo private version of the formal operation marked the beginning of our country civil into the era of weibo, celebrity weibo sina weibo is an important part of the sina weibo’s rising influence plays a huge role, as its core competitive power of celebrity weibo has the attention of the society from all walks of life. From the author to sina weibo celebrity influence in the top100statistics found that the number of celebrities to the entertainment industry is54people, the proportion of54%than in other industry celebrities, the amount in the top10, celebrities in the entertainment business is occupied more than half. So the entertainment industry celebrity weibo more public attention and love, as a financial industry celebrities, and lee can long-term stay in sina weibo top celebrity influence and popularity rankings, even beyond many high-profile entertainment stars, illustrates its weibo has great value. Is given priority to with content analysis method, this paper will lee sina weibo (27August2009-August27,2012), article6918weibo as study samples are analyzed, found that lee in weibo more seriousness of professional information and positive values, its super weibo fans of influence and popularity to explain, in the now dominated by money and power, the color values of the society, there are a lot of the public are willing to accept and advocating the positive values of positive progress information. Hope through the study of this paper kai-fu lee sina weibo can cause social attention to positive values spread and development, at the same time hope that Mr. Lee the successful experience of sina weibo for more public intellectuals, social institutions, government departments to the public spread positive values, become public knowledge initiator and guide, build modern civilization ideology provide reference and reference.Based on lee sina weibo as the research object, the first part, from the perspective of the celebrity sina weibo celebrity strategy, to definition of sina weibo celebrities, and the hall of fame in sina weibo, prominent celebrities such as building mechanism statement; The second part analyzes kai-fu lee propagation characteristics of sina weibo, including lee, the growth of sina weibo lee5w elements of sina weibo, lee the core-edge of sina weibo microblog propagation mode, etc.; The third part from lee reality awareness, weibo generating elements of influence, weibo topic content, microblogging, microblogging way of business analysis, lee sina weibo to produce the main reason for the huge influence. The fourth part analyzed lee sina weibo creation of value, mainly analyzes its sina weibo to lee individuals, for the fans, for innovation works, the media and society and so on several aspects of value; Finally, summarized from lee in the success of sina weibo thinking and enlightenment.