Research On The Micro-Letter Public Number Of "Tie Xue Military"

With the rapid development of science and technology, intelligent mobile phone has been emerging as a communication tool and media has been widely used, and the birth of WeChat is to adapt to this trend. WeChat as an instant messaging software for intelligent mobile phone carrier, has a wide range of multimedia including voice, text, video transmission so, the dissemination of information and real-time, low cost, strong privacy,is a set of comprehensive, three-dimensional,open way of making friends in a social platform, a short time to win a large number of user groups. So far, WeChat users group has increased to more than 600 millionAnd it has a very convenient way of interpersonal communication, and privacy, accuracy is high. The audience gradually attracted the attention of all sectors of society,the creation of a number of media public number WeChat to attract the attention of the audience, hold the public psychology, in the WeChat public account information dissemination is a fusion of interpersonal the mode of communication, the media through the audience information, accurate understanding and positioning the audience needs to send users information. Unlike traditional media,new media in the dissemination process to make up for the lack of audience is unknown,has been greatly improved on the audience interaction.< TiexueWeChat public military > Ping at this point has the representative effect.Tiexue was founded in 2001,the company employs more than 500 people,after 11 years of development, the network become able to provide community, e-commerce, online reading, games and other products of the integrated platform. The < military WeChat public number > operated by Beijing science and technology a limited liability company,is the largest military China vertical portal. The < military WeChat public > account "to provide the full range of China military and military world" slogan, and the traditional media dissemination way is different, every day to push news mostly from the public, the original, in the current hotA military, political news and in-depth analysis, through the practice of < the military WeChat > the contents of the public number, has been proved in the WeChat public platform, "content is king" is still determines the priority among priorities for effective dissemination of news.This paper introduces the basic situation of the < military public number > WeChat,summarizes the basic information and the image of the public number; secondly, to push content analysis "jagged military < WeChat public number > , with sampling method on the number of public information sources, topics, forms and categories of events. The headline content analysis of in-depth study of the public;Reported characteristics and transmission characteristics, and finally puts forward the jagged military; < WeChat public > number for the current problems, to provide advice and reference for the long-term development of military and other military < WeChat public number > .