Research On The Content Of The WeChat Public Number In Colleges And Universities

Today Wechat is the boss of the ear of fully desarve and more and more personals,businesses,colleges have opened wechat as the main information public channel.But too many universities opened wechat platform made the wechat's spass is compressed.The audiences of wechat platform are increasing while the subscribers of many wechat platform polarized and in the wechat platform ranking list of universities some universities always at the top of the list while some universities are never have place. And if the universities on the top of list have any communication stretegies or if their publice contents have any feature?The text's object of study are Zhejiang University,ShanghaiJiaoTong University,Peking University,Wuhan University etc.six universities.Using content analysis and qualitative analysis to collecting data,sort data and clarify the subject.The text will take thinking cause,genre analysis,source analysis,the frequency of relese ect.to make analysis and will pay attention to the connection between the current event and the laws of news.The researchsummarized the following advantages of the six universities in rich publish contenton the choice of themes, lively and reasonable graphic collocation. There also exists some disadvantages,such as the unstable release time, the lack of hot topic participation, the poor user interaction, etc.Based on the development prospect and unique social role of university.The text put forward the content as the first point and optimize content quality; Refining the content classification for users to choose;Integration of information release form.University WeChat platform should not only display the basic information dissemination function and lead to thought,at the same time to huge experts and elite advange from colleges and universities to make the WeChat to be the mox of frofessional knowledge and wisdow of the society.