"Children's Book Mother Sanchuan Ling" Wechat Public Number Of Content Transmission And Marketing Strategy

Since the official launch of WeChat public platform in 2012,relying onadvanced network new media technology support,its public communication platform has brought a subversive influence to enterprises,institutions and sectors.The operation of the WeChat public number has become an important means to promote and promote the promotion andmarketing ofenterprises and industries.Since the prosperity and development of the media,the discourse power of the traditional media and the social elite no longer occupies an absolute dominant position.The convenience and practicality of the media has realized the high-speed interactive circulation of information and the freedom to publish in some sense.The strategy of WeChat public's operation has been developing professionally.Some of the marketing modes that have been separated from the platform have gradually penetrated into the vertical industry chain,forming an independent brand image.The author of children's books,the contents of mother Sanchuan Ling style,background,in-depth interpretation,found that children's Book Mother Ling WeChat public Sanchuan has many unique and innovative content and marketing strategy,in the same WeChat public number,quite distinctive,use value and significance.The main contents include.This paper focuses on the contents of the public number WeChat production and marketing strategy to do a detailed analysis,Crowdsourcing contents and organization through text analysis of WeChat public number,we can see that the content towards organization socialization,source and creation condition are analyzed.And the content of WeChat public number is classified.Through case analysis,this paper found that children's Book Mother Ling WeChat original content public number three more,create rich,rich in certain depth and the significance of education,the content of the title,typesetting etc.also pays more attention to attract the audience,in different forms,to create a good platform to read the contents of the second part of the analysis of children's Book Mother Sanchuanhe Ling the brand personality and brand to the readers of the community construction of WeChat public number set up reading,winter plate,combining online and offline activities,activities,innovative line leads the audience,bonding audience,to feel the warmth and charm of the community.The third part of this paper focuses on the analysis of children's Book Mother Ling WeChat public Sanchuan marketing strategy,to set up the user community content,brand value,accurate dissemination of commercial products,to establish a good community members friends,strengthen multi-party interaction to maintain community stickiness,at the same time,this chapter also analyzes the principle of WeChat by 41,marketing,user satisfaction and interest principle:connotation,principle:two platform to build the personality education of children with label quality content output three,interactive principle:Internet applications and community members communication enhancement,four interesting principle:content is king and hot topic and complement each other,are described in detail in every aspectThe fourth part of the important role of WeChat marketing is mainly to explore the children's book Sanchuanhe WeChat public number mother Ling facing in the development of some problems and suggestions for the development of the public,WeChat also has the content form,the lack of innovation subject single,content creation,user management mode of curing weak some difficult problems,need to in the line of expanding scope,increase the interaction with users,content is king:increase the rectification efforts to support the original,rich selection,integration advantages to create a superior brand some aspects.