Research On The Content Strategy Of "Pengpai News" WeChat Public Number

As an important part of the poster group's move to the new media,Pengpai News has created China's first internet news media platform that focuses on original political news and ideological analysis.Breakthroughs in the transformation of professional content can not only exploit the advantages of traditional media,but also have the right to official news,interviews with state-owned enterprises and major projects,and special resources.They also rely on 360-volume flow and technology-driven Internet thinking to seek innovation,positioning and focusing on political news and Thought analysis,comprehensive,in-depth,multi-perspective production of professional original content,tracking and reporting on the continuity of news events and complete restoration.The emergence of the "Pengpai News"brand provided some ideas and ideas for various newspaper industry groups,and gave traditional media new approaches and breakthroughs in the social media environ,ent.This article attempts to summarize the business strategy and method of the "Pengpai News"WeChat public number,and discusses its advantages so as to provide some valuable reference for the future new media practice of traditional media.First of all,the article uses the "Pengpai News" WeChat public number as a case to analyze the humanization characteristics of WeChat public number in terms of content push,dissemination modes,audience feedback,etc.,as well as the compensation manifestation of paper media defects,and help the paper media fully understand the WeChat public number.The advantages,and in the process of transformation with the help of the WeChat platform to avoid weaknesses,targeted.Secondly,as one of many new media platforms,the WeChat public platform has opened up a new information dissemination channel for the paper media.However,the media is always undergoing continuous evolution and improvement.After the WeChat public platform,a new information dissemination platform will emerge.While exploring the function and operation mode of the paper media WeChat public account,it also provides theoretical and practical reference for the future media to realize full media transformation through other new media platforms.Finally,aiming at the current situation of the paper media WeChat public account,we analyzed the problems of paper media with the transformation of WeChat public number,and gave corresponding suggestions from the aspects of customer first,content is king,and advertisement management,etc.,to improve paper media in the new information dissemination environment.Under the competitiveness.