The Analysis Of Production Linkage Between "News Night Flight" And "News Night Airline Official Account"

In the backdrop of the fusion of old and new media,local TV media in order to survive in the fierce competition,through WeChat public platform shift,become one of the local TV media reform a new direction.For traditional media in the dominated by user \ "micro\" era of attracting audience to return,must be closely followed the footsteps of the new media,actively use and take advantage of new media,and to use their own advantages as brand content providers,extend the service business,expand their scope of audience content.Therefore,TV news programs in order to increase strength in the fierce competition,we must attach importance to WeChat this new media in the field of development,make full use of WeChat public platform,promoting the dissemination of traditional TV news program in the content,methods,the change of the brand influence,break through its own development bottleneck,realize the real sense of old and new media integration.Heilongjiang TV channel was founded in June 28,1999,the people's livelihood news program \"news night\",is news in the station's ace in the hole,is the highest ratings and audience satisfaction news in heilongjiang province.\"News night public,founded in January 2013,attracted fans,1.36 million,active in the national TV program WeChat number list,\" news night WeChat male # in the first place.Research in heilongjiang province representative \"news night and night news public # correlated production found some conforms to the universal law of dissemination of news production mode to meet the mobile end WeChat more traditional media development the needs of the public,is of great significance.In this paper,the main research contents are as follows: the first part,introduction.Introduced the selected topic research background,research significance,research status,research methods,research ideas,the main innovation points and define the core concepts.The second part,\ "news night public\" for the analysis of the system,analyze its free mass storage and playback,fragmentation and comment freely,omnidirectional communication and interaction,and its contents and themes,delivery time and frequency characteristics of expanding,the extensibility of the service.The third part,\ "news night\" and \ "news night public\" correlation analysis.Analysis the correlation and causal relationship.The fourth part,\ "news night\" and \ "news night public\" questionnaire.The fifth part \ "news night\" and \ "news night public\" thinking and Suggestions on the development of the future.From the aspects of content,relationship,audience,services for the development of traditional news media,micro letter,public consultation.Based on the interview method,questionnaire survey from the validation \ "news night\" and \ "news night\" public production permit the correlation and causal relation to find their production mode of transmission,through the \ "news night\" and \ "news night public\" linkage production research,understand understand its specific audience,analyzing the characteristics of the audience,prompting the more targeted the establishment of the program content,forming section features.Through the study,to provide examples for conducting similar research,provide theoretical guidance for the development of heilongjiang TV.