Context Of Mass Media Communication Strategy Under China’s Mobile Phone Movie

" Intelligent mobile phone " has become the rapid development of information technology industry all around the word. All kinds of intelligent mobile phone have become the present hot. We are in the hands of the mobile phone is no longer just past the means of communication, and gradually replace the big computer, become able to move " palmtop computer "Mobile phone movie appearance, can be said to the art of film by means of mobile phone of this new media and new art forms. Can also be said of the latest mobile phone media using the film to compete for people’s leisure time,and people’s time is its value. In recent years, the academic research on the mobile phone movie has not been interrupted, In practice we see mobile phone movie into a growing industry. Of course, mobile phone movie made good progress at the same time. Its exposure in the spread of the problem also worrying, mobile phone movie media advantage has not been fully utilized. And many are now emerging mobile phone movie platform is also on the traditional movie simple " relocation ". Mobile phone user understanding of mobile phone film is not deep. Mobile phone movie platform communicator does not implement the create truly belongs to mobile phone movie art form concept for the dissemination and so on. These are now mobile phone film face in the communication obstacles.Communication based on M1905mobile phone movie network as the research object. Focusing on the use of communication master Lasswell5W mode of communication and information feedback communication theory to focus on the analysis of M1905mobile phone movie nets in dissemination problem, and relevant content for mobile phone movie nets in the combination of media studies, film art. Needle cross to explore the current mobile phone movie should be how to develop, how to improve the dissemination of. And bring forward the suitable for mobile phone movie dissemination in the current conditions of model construction and mobile phone movie platform marketing mode.