Research On The Emotional Communication Of Slow Variety Programs In The Context Of New Media

The development of new media and convenient and developed transportation has shortened the spatial distance between people,but the distance between people's hearts is becoming ever more indifferent.Under the double pressure of overheated expectations(warm and happy family)and overly cold realities(difficult to settle down/high housing prices/unbalanced salary and consumption,etc.),urban people to search for the hustle and bustle of the city eagerly for freedom and a better life.The slow variety show uses emotion as an invisible bond to establish a deep emotional connection with the audience(or bind the audience's emotions firmly with emotional sources such as love,marriage,parent-child,travel,food,etc.,to encourage the emotional memory and arouse the audience's deep soul The emotional resonance of the audience,to satisfy the spiritual demands of the audience).Slow variety shows are distributed through TV stations,video websites,We Chat public accounts,short videos,Weibo and other platforms to quickly seize the variety show market and penetrate the concept of relaxed variety shows into all aspects of the audience's life.In view of this,from the perspective of emotional communication combined with literature research methods to define the concept of slow variety shows,outline the development and changes of slow variety shows(after a trial period,mature period and diffusion period);The relationship between mode and scene design and audience emotions;a large number of representative slow variety shows are analyzed as cases to explore their connections with audience emotions and new media,and to clarify the emotional transmission path of slow variety shows.Persuasion effect,Maslow's hierarchy of needs theory and use and satisfaction theory as the basis to build an emotional communication model: divided into cognition(the audience contacts the program/program group to target the target audience)-identity(the audience accepts the program/program group to identify the audience's emotions Reaction)-Intention(the audience's attitude and behavior / program group's reference to the audience's behavior)-feedback(two-way interaction between the audience and the program).The study found that the problems of gradual variety show in the process of expressive communication stem from its communication mode,channel and target audience.The problems with it are that,first,slow variety shows use emotion as thelink,and they will inevitably be audience-only,ignoring the development of everything,there are two sides,which leads to too much;second,slow variety shows have not adhered to the original intention of program production,and the media position is biased.Move,so that the audience becomes "single-faced people";third,slow variety shows excessively sensationalize the audience and cause aesthetic fatigue;fourth,the slow variety show's agenda setting has often caused heated discussions among netizens,and there is an uncontrollable audience polarization.In response to these four types of problems,corresponding strategies are proposed: one is to adhere to the media position and act as a collective morality;the other is to innovate and develop a painful variety show model and control the attention economy.Slow variety shows effectively infiltrate emotions to create a new media community platform related to slow variety shows;third,deepen the content of the program and strictly control the quality of the program;fourth,integrate new media technology to integrate and enhance the program transmission path.Continual changes for the Tao,only suitable for changing.The emergence of deliberate variety shows has made television people realize that the audience's aesthetic is gradually changing from pure entertainment aesthetics to cultural and spiritual aesthetics.The variety show market has also been upgraded with the audience's aesthetic changes.Under the guidance of the theory of expressive communication,slow variety can promote better and longer.