Research On The Development Path Of News Client Based On Type Differentiation

With the rapid development of mobile Internet users and fragmented reading habits change,news client has become one of the most important channels to get news,mobile news market has a golden period of development.Whether it is traditional media,portals,or Internet technology companies,vertical content media,they want to rely on the development of mobile information services,to achieve maximum market share.However,behind the explosive growth of news client,there are many practical problems,such as lack of content,lack of technology,fuzzy management mode and so on.The current situation of the development of news client,the future of online news client and how to locate the position from the fierce competition in the market,based on the development of mobile news has become a big problem to be solved.In this paper,we start from the perspective of type differences,and compare the content,design,brand and profitability of each type of news client.From the advantage of client characteristics,to make up for the disadvantage and development of client,news client to extract a universal development strategy,the formation of content,channels and profit "win win win" development road.This article is divided into four parts: the first chapter is the introduction of the concept and characteristics of news client and news client development stage;the second chapter on the current situation of the development of various types of clients and the advantages and disadvantages are analyzed in detail according to the classification of news client of the main operators,provide a realistic basis for the development of a reasonable path;the third chapter is starting from the content level,the optimal path analysis in the news client content presentation,technical requirements and topic interaction angle should be chosen;the last chapter is starting from the marketing level,the short board is dedicated to the analysis of news client profit model and the main direction of future development and can force the point..