Research On The Communication Strategy Of Spring Festival Reports

Spring Festival is the nation's oldest traditional festival and the most important traditional festival,which carries a variety of folk activities,but also a profound emotional load polymerization,in the minds of the masses with unparalleled position.Spring festival that is reported in the Spring Festival,is related to the agenda of the Spring Festival,it is the coverage of newsworthy rich countries,the new social achievements of the New Year,the new face of the New Year and the festive custom things of the New Year.Kerry defines spreads into two categories in the "Communication as Culture," namely,Concept of dissemination and Concept of ceremony.On one hand,the Spring Festival reports reported all kinds of information through the Chinese New Year-related,enhance people's awareness of the Spring Festival.On the other hand,the news media also reported on the Chinese New Year-related issues during the formation of a "ritualized field" to enhance the people's awareness of the significance of the Chinese New Year,in enhancing people's national cultural identity,enhance social cohesion,the promotion of social harmony and development.lt has a very important significance.Now,Spring Festival reports have become the focus of media attention,it has become one of the news media focus on business projects."People's Daily" is the most authoritative mainstream media in China today.And it is also the largest circulation comprehensive daily,at home and abroad have a strong influence.Many aspects of "People's Daily" around the Spring Festival,the state,the social achievements of the New Year,the new face of ordinary people,Spring Festival activities and related things like customs,etc.are given a comprehensive presentation,and around Spring Festival have a lengthy report.Therefore,this thesis of "People's Daily" reported that the Spring Festival gala for the study of the text,the Chinese New Year festival to study its report in the hope of the Chinese New Year festival media reports suggest some references in reporting strategy.At the same time,Spring Festival reports as a festival news reports,the news media will also be festive reports provide some inspiration.In this paper,"People's Daily" reports divided into four parts explain,first,the concept of the Spring Festival reported defines,then by quantitative analysis method to study the basic presentation of the Spring Festival reports in " People's Daily ",and the second and third chapters into the main part of the study,the second part analyzes the Spring Festival reported in " People's Daily " which includes dissemination of content,and points two categories of"stick to tradition " and " significance of the expansion of traditional culture"to has a comprehensive grasp of the content and analysis about the Spring Festival reported in "People's Daily".And from the third part of the Spring Festival reported festive reported mode of transmission level,the analysis of the "People's Daily" which mode of transmission by effectively promoting the spread of the Spring Festival reported festival reported.The final chapter is draw some enlightenment on the Spring Festival reported festival reports,hoping for news media to better carry out festival news reports provide some reference.