A Study For The Reason And Countermeasure Of Internet Public Opinion Reversal

Since the appearance of mass media in nineteenth Century,it has been an important way for people to get information and understand the world.Especially after entering the information society,with the increasing awareness of the importance of information,the mass media is also dependent on it,therefore,the mass media on people’s influence is also growing.But in recent years,there was a such a phenomenon:when an event has occurred,the mass media of the incident was reported in a timely manner,has aroused widespread concern and discussion,public opinion is gradually formed,but with the in-depth investigation,the truth of the incident is a step by step revealed,it was found that the truth and the media had reported different or even totally opposite,public opinion has changed,this is the so-called network reverse public opinion.Network public opinion reversal phenomenon essentially is a false news performance.It is caused by many factors,but also caused various effects to the society and therefore must be regulated.In this paper,case analysis,text analysis and literature analysis,in 2015 the ten major news reversal events as an example,the network public opinion reversal phenomenon analysis and research.On the basis of relevant literature analysis,the basic concept of network public opinion reversal is defined,and the control factors in the process of public opinion reversal are analyzed.Taking place in 2015 as an example of Internet public opinion reversal,the network public opinion is divided into four stages of the initial spread of the initial communication,the inversion point,the two spread and public opinion subsided stages.On this basis,a detailed analysis of the network public opinion reversal phenomenon brings to the society and the positive and negative effects,negative effects including damage the credibility of the media,caused by the network of violence and consumption public enthusiasm,and positive effects include users get emotional catharsis,the truth of the incident can be reduction and promote derived hot issues.Further detailed analysis of the causes of reversal of public opinion on the Internet,mainly from the social environment,the news media and audience analysis of the factors causing the reverse public opinion,and puts forward the corresponding countermeasures from four aspects of the government,the media,the audience and the media workers,in order to promote in-depth study of the network public opinion environment of the Internet,and to achieve effective guidance of public opinion to provide a theoretical basis.